Agency: Direct with client

A global leader in label and packaging solutions, Avery Dennison operates across 60 countries with more than 30,000 employees. All-write was asked to write a major European web site from scratch, working both with the marketing team and directly with a range of product managers in different countries.

The target audience included label converters/printers as well as global brand owners. This meant creating highly technical content alongside new and compelling marketing propositions. The site was completed successfully, meeting a very ambitious timescale.