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First off, I think it's better to write these with the dots, e.g. like this. That's a style preference, so you may disagree. However it's crucial to get these two right.
'e.g.' means 'for example' (exempli gratia) whereas 'i.e.' means 'that is' or 'in other words (id est).
I have many great ideas, e.g. pyramid marketing of cheap soap.
We're going to sell you something life changing, i.e. soap.
Neither of these two abbreviations are designed for speech – stick to using them in writing. And although 'eg' is fine in marketing copy, I'd avoid 'ie' because it sounds like solicitor speak and it interrupts the flow of thought. |
